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Bic: Four Colours

Ad for Bic’s Four Colours campaign

Milk Agency hired Flavorlab Producer’s Toolbox to provide music licensing for BIC. The brand released a promotion reintroducing its classic four colored pen. The iconic design’s success is used as a launching point for more innovations in note taking and organization. Looking for a driving, modern sound, they found their match in Leo Capper’s “Falcon.”

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