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Vice: Chipotle’s “Farm To Foil”
A visit to Calavo Avocado Farm in Chipotle’s “Farm To Foil”
Project
Looking to show off their fresh ingredients, Chipotle hired VICE for their “Farm To Foil” campaign. In each segment, the production team visits Chipotle vendors and some of their locations. Each tells a story about a specific product. This one is all about avocados.
Process
Vice came to Producer’s Toolbox looking for a laid back, surf or garage rock track. They found their gem for the spot and cutdown in 70s influenced rock band, The Groovees. Their track “You Win” comes to Flavorlab via our sub-publishing deal with catalogue, Tremorland. You can hear the cue featured in the above clip.
Results
Chipotle aired the campaign in spring of 2019. Later that year, Producer’s Toolbox renewed an annual license with VICE.
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