CBS SPORTS Europa League SOCCER PROMO
Project
CBS Sports teamed up with the Flavorlab Sound to create An exciting soccer promo.
CBS SPORTS’ UEFA Europa League soccer Promo follows the players, the action and a bunch of wild fans as the journey for the crown begins.
The strategy was to create a music driven spot that integrated sound design elements that flowed and worked with the music in order to create a cohesive sound.
Process
The lyrics of the music play an integral role in the concept of the spot and the sound design needed to complement the track without detracting from the theme. The promo needed some original sound design to ramp up the excitement, Head balls and Penalty Shots. We had to keep the excitement and energy through out the spot. Brian Quill, the mixer and sound designer, wanted lots of crowd and action sounds. That needed to be layered, too. The challenge was to twist all of it into the twenty and thirty second promos.
Sound choice and timing are also an important part of the piece’s captivating sound and natural feeling. The sounds of the action on the field are stylized to add to the intensity and excitement. One of the more intriguing concepts was to weave the crowd chants, a staple in European football, into the overall flow of the music and picture edit, to give the illusion of the crowd interacting with the promo.
Grateful
Big thanks to the CBS Sports promo team for bringing us on board. We always love working with old friends (Jeff,Felipe) and making new ones (Brittany) while we’re at it. All of us are grateful for how varied our projects have been over the years. The genres are always changing. The variation of the jobs and our friendship makes our work feel like play. Can’t wait to see what project comes along next. Finally we’ll keep you posted.