CBS SPORTS PGA SUPER BOWL SPOT 2024
Project
CBS Sports teamed up with the Flavorlab Sound to create An exciting soccer promo.
CBS SPORTS’ CBS Sports marketing team hired Flavorlab to create music and mix a spot to premier on the 2024 Super Bowl and air throughout the PGA Season
The strategy was to create a music driven spot that teased the Kentucky heritage of horse racing .
Process
The classic song old Kentucky home played an integral role in the concept of the spot we created it with some nice acoustic guitars. The twist was for the viewer to think it was about horse racing but see that it was about the best Golfers in the world
Also weaving in the PGA Tour Theme song at the end to brand the spot and give Golf viewers the connection to the championship.
Grateful
Big thanks to the CBS Sports marketing team for bringing us on board. We always love working with old friends and making new ones. All of us are grateful for how varied our projects have been over the years. The genres are always changing. The variation of the jobs and our friendship makes our work feel like play.