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MAC Make Up Masters – Kabuki Magic
M.A.C.’s “Kabuki Magic” Ad Spot for the Make Up Masters series
Project
M.A.C. Cosmetics partnered with a number of make up artists around the world to create make up lines specific to the artist’s vision. In this campaign, each spot highlights the artist. Here we focus on Kabuki, a New York City based make up artist. She created the “Kabuki Magic” line for M.A.C., focusing on bold colors and wearability in his collection. M.A.C. called on Flavorlab Producer’s Toolbox to find an upbeat, driving synth pop track to match the artist’s alternate club persona that inspired the line.
Result
After a round of options were sent, the team and Producer’s Toolbox landed on “Ambivalence” by composer Can Ozbek. The campaign aired at the start of 2017.
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