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Most Expensivest

Most Expensivest Opening Theme

Project

Viceland and 2 Chainz teamed up to create reality series, Most Expensivest. The show explores the world’s great excess. From thousand dollar donuts to forty thousand dollar cigars, 2 Chainz looks for the best of the best. Viceland hired Flavorlab Sound to mix the series. Flavorlab Score’s composer, Dennis Dembeck, composed the original theme song for the show. The theme plays over a short animation of 2 Chainz at the beginning of each show.

Process

For a show starring 2 Chainz, it was important for the theme song to fit his style, especially his signature ATL sound. All the in house composers created demos for the theme in a friendly Trap competition. Ultimately Dennis’s track was chosen and the team helped produce the final cut.  The final track features piano sounds sampled from a real grand piano and then pitched over a keyboard, as well as live drum samples and 808’s.

On this project, the client knew exactly what they were looking for. Being big fans of 2 Chainz themselves, they had a great knowledge of the sound and style they needed. They were able to work closely with the Flavorlab composers to offer really specific feedback and get the perfect theme. On the sound side, the engineers brought a combination of documentary style clarity to the dialogue and whimsical, surrealist fun in the sound design. With the return of the show in 2023, and even more outlandish luxuries on display, Flavorlab pulled in engineer Justin Sloan to continue that direction with the sound team.

Results

“Working with Flavorlab was a wonderful collaboration! The moment my team decided we needed a theme song for Most Expensivest, I immediately thought of them. We wanted a sound that was true to 2 Chainz’ Trap while setting the tone for the curated, elevated visual experience we were creating. The Flavorlab team understood, took the concept, and ran with it,” said executive producer, Kadine Anckle. “What was exceptionally valuable to me was the openness with which the theme song came to fruition. The composer Dennis Dembeck really listened to our notes, effortlessly tweaking and revising, until the Most Expensivest theme was successfully completed. Thank you thank you thank you Flavorlab! You guys are absolutely MAGICAL!”

After a hiatus following the start of the COVID-19 pandemic, Most Expensivest is back for its fourth season in 2023 with Flavorlab Sound back on board for audio post and Dennis’s theme kicking on off the show.You can check out the show on Wednesdays at 10:30pm on Viceland.

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