CLIENT: FOX Television Group and May Avenue Productions for Megyn Kelly Presents
OPPORTUNITY: Create the theme music for the highly anticipated celebrity interview show, Megyn Kelly Presents, airing in prime-time on the FOX Television Network.
BACKGROUND; STRATEGY: Working closely with veteran Executive Producer, Bill Geddie (The View, The Barbara Walters Special) The 10 Most Fascinating People), our mission was to create a provocative, inspirational, modern and contemporary theme song. It was also crucial for us to musically convey the intellectual and emotional essence of the show, which is based upon a foundation of elegant, hard driving, humorous and exciting interviews with the world’s most influential celebrities.
While Bill professed that he was “not a music guy”, he had a clear vision for exactly what he needed in a theme song and provided us with solid musical references to inspire the framework. We carefully analyzed the tracks to determine what made them exciting – and then delved full force into creating the theme.
RESULTS: Bill Geddie’s vision was brought to life and he gave his seal of approval, saying he “loved it.” Flavorlab Score received final approval for the theme music with virtually no revisions from both FOX and May Avenue Productions. And to top it off, nearly 5 million people tuned into the shows debut!