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Zimmermann: Come Down

Summer swim campaign by Australian fashion brand, Zimmermann

Project

New York production company, 360PM, hired Producer’s Toolbox to clear music for Zimmermann’s 2019 summer swim campaign. They sent Lord Tanamo’s “Come Down” as their primary reference.

Goals & Process

Already in love with the 60s ska sound, they hoped to clear Lord Tanamo’s original cut. While negotiation with the song’s publisher ran smoothly, the master to the classic recording would come at a much steeper price. Unfortunately, this was outside Zimmermann’s budget.

Looking for alternatives, the team searched collections of 60s reggae available online. They cleared a handful of vintage ska recordings. They offered genre alternatives like surf rock and french pop that had a similar upbeat mood. However, the Zimmermann team had a clear style objective. Their spot worked best to “Come Down.” The deadline approaching, the Toolbox team proposed two options. They could use a lesser known alternative or record a new version of “Come Down.”

Results

Despite the time constraint, Zimmermann and 360PM decided to hit the studio. They picked an authentic old style ska band to take on the cover. A perfect blend of old and new, the spot features the 2019 recording with vibrant 60s style.

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